Southwest Airlines “gets it”! They have learned that adding humour to the sometimes boring and often frustrating experience of air travel is not only fun, it’s also good for business! Smart businesses in every industry are recognizing that their customers are far more than a transaction. Southwest and Westjet both make flying fun. I remember years ago calling Westjet and being on hold for what seemed like a very long time. A pleasant voice came on the line and invited me to press “555″ if I had been on the hold for more than 2 minutes.l I happily punched those three digits in, looking forward to being put through to some sort of priority caller line. Instead, I got a friendly recording with a truly funny joke. Just as the punch line was delivered, and while I was still chuckling, the Westjet agent came onto the line ready to assist me. I was not only a happy customer, that Westjet agent and I had a much more pleasant conversation than if I had been left stewing impatiently for another 30 seconds. Yes, it was a recording. Yes it was a systemized approach. But it was a systemized approach that had my feelings in mind, and I appreciated it.
When you get on a plane, you want to know every bolt is in place, the wings have been de-iced if necessary, and there is enough fuel on board to get you safely to your destination. But you don’t want to have to think about all those things yourself! You want to sit back, relax, and enjoy the flight, potentially with a little on-board entertainment! At SCHMIDT we have tons of systems. There are hundreds of details that need to be attended to as a property is put on the market and sold. It’s our goal to make this process as streamlined and invisible as possible, so you can just relax and enjoy the ride. And if you’re lucky, there might even bit a bit of “on board” entertainment!
Contributed by Kathy Schmidt, Westjet Fan and Broker Owner of Schmidt Realty Group Inc.
